As you move to this stage, you become more adventurous with experimentation so much so that it almost becomes habitual and intentional. This is where you start to take bolder decisions that could transform your business. When experimentation becomes a habit, you tend to conduct those experiments with more confidence thus leading to a higher success rate. This is where you start to see results. You might need executive support during this phase to get all the new resources and technology to successfully complete this phase of digital transformation.
Andrew Vaz, CIO of Deloitte summed it up brilliantly when he said, “In today’s world of exponential change, organisations that get too comfortable with the status quo are at major risk of disruption. If you’re not experimenting and, as a director, if you’re not asking questions about how your organisation is navigating and plugging into disruption, forming new ecosystems, and tapping into open markets, then your organisation is at risk".