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A necessary disruption

Digital transformation marks a rethinking of how a business uses technology, people, and processes in pursuit of new business models and new revenue streams, driven by changes in customer expectations around products and services.

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Digital innovation is increasingly important for keeping up with development

In order for companies and organisations to retain their competitive edge, a high innovation speed is now required. Within digital innovation, there is great potential with many possibilities. This means that IT, which up until recently was a support function, has now become the very core of operations.

Connecting operations with technology is becoming more and more important and digital innovation often leads to the creation of entirely new business models that affect the entire operations.

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Delivering decisive advances in customer and employee experience

For the past several years, companies have embarked on digital transformation but the journeys have been slow — until the pandemic. Retailers such as large supermarket chains and retail stores shook up store operations by switching to kerbside delivery and other contactless options to help consumers safely get their goods.

IT leaders meanwhile reprioritised strategic IT roadmaps, with many adopting cloud software for video collaboration and implementing machine learning (ML) software that helps enterprises to manage how products move through supply chains. 

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The six essential stages of digital transformation every business should know

Business As Usual

Business As Usual

During the first stage, businesses follow a tried and tested formula with no or less room for experimentation. They have devised their goals and set perspective about customers, processes, key performance indicators and business models. They don’t want to change that because of their rigid mindset. That is exactly when digital transformation comes into play. In order to digitally transform your business, you will have to change that rigid mindset and adopt a flexible approach. In today’s rapidly evolving business world, you need dynamic solutions that adjust according to your business needs.
Present and Active

Present and Active

During this stage of digital transformation, you should conduct few experiments in order to gauge whether it works or not. If these experiments bring out the best from your team and your organisation moves one step closer to its goal then your experiment is successful and you should expand it throughout the organisation. Focus on improving specific processes and touch points to enhance the effectiveness of your business during this stage.

Formalised

Formalised

As you move to this stage, you become more adventurous with experimentation so much so that it almost becomes habitual and intentional. This is where you start to take bolder decisions that could transform your business. When experimentation becomes a habit, you tend to conduct those experiments with more confidence thus leading to a higher success rate. This is where you start to see results. You might need executive support during this phase to get all the new resources and technology to successfully complete this phase of digital transformation. 

Andrew Vaz, CIO of Deloitte summed it up brilliantly when he said, “In today’s world of exponential change, organisations that get too comfortable with the status quo are at major risk of disruption. If you’re not experimenting and, as a director, if you’re not asking questions about how your organisation is navigating and plugging into disruption, forming new ecosystems, and tapping into open markets, then your organisation is at risk".

Strategic

Strategic

During this phase, different departments and units collaborate with one another and share actionable insights that everyone can benefit from. This way, you get many different perspectives and angles. If you are lucky enough, you can also get many solutions to the same problems as most departments see things from a different perspective. This leads to the creation of new strategic roadmaps. At this point, roles are defined, investments are planned and tasks are assigned. Make sure you create a digital transformation strategy by considering all the factors that could hamper your progression towards success.
Converged

Converged

After getting all the strategic aspects out of the way, now it is time to form a dedicated team that will drive your digital transformation strategy to success. Make sure that the team is focused on business and customer centric goals and manage operations accordingly. This is where a new organisation structure starts to form. Roles, processes, expertise, models and system supporting transformation are in its place. At this stage, you are all set to digitally transform your business and reap its real benefits.
Innovative and Adaptive

Innovative and Adaptive

During the last stage, your digital transformation efforts start to bear fruit. This is the stage where top level executives see the real benefits of digital transformation and agree that change is the only constant. Digital transformation becomes an integral part of your business. A completely new ecosystem is put together that identifies market trends and act upon them with the help of technology. Initially, that ecosystem is limited but later it was implemented at scale throughout the organisation offering them the ability to take the right action at the right time.

In today’s fast changing business world, the ability to get useful insights, act on it in a timely fashion and achieve the desired results is a big asset. Businesses that follow a proactive approach are usually the ones that succeed in today’s dynamic business world. Digital transformation can help you do that and achieve success.

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Laying the groundwork for new business processes

Digital transformation is larger than a single digitalization project and affects the entire company. By using digital technologies, the groundwork is laid for new business processes and customer experiences that meet the changing business needs and market requirements.

This is a strategic, customer-driven change that affects all parts and departments within the company. Often, an all-encompassing organisations change is required in connection with the implementation, which begins and ends with the customer’s user experience.

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We are uniquely positioned to give support and advice to companies that are driving toward digital transformation

We can undertake the design, implementation, operation and support of a range of Digital Workplace solutions, technologies and infrastructure to you on your journey. 

You can’t learn everything you need to know overnight. What you need is a trusted, experienced partner with the capabilities to help you determine the most efficient, meaningful way to transform your enterprise. This frees you to focus your resources on your core business, allowing our team of experts to take the lead on evolving your underlying infrastructure, digital transformation services and solutions.
 

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Where should businesses start with digital transformation?

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Every business needs to start in a place that reflects its own business priorities. Digital technologies’ economic value is all about their ability to coordinate resources more efficiently.

For many organisations, their first priority is to use digital technologies to better connect internal resources (product and service knowledge, customer knowledge, and so on) to customers across and between various digital and physical channels – to create more compelling customer experiences.

For others we work with, the focus is more around coordinating internal operations better with digital technologies – for example using mobile apps to enable dispersed field workforces to be better informed about work priorities, and to share their knowledge more effectively.

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What are the barriers that usually block the path to transformation?

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The biggest impediment to success here that we see is just a lack of joined-up thinking. It’s not a “people problem” as such, or a process problem; it’s a problem with a lack of an up-to-date strategic view of how technology should add value to the business, and who is going to be responsible for making progress against that.
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What is the culture needed for digital transformation?

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Organisations that succeed in driving real change with digital technologies tend to be those where senior leaders are outward-facing – in terms of looking at what their customers and their market really want, as well as taking the time to look outside their immediate space to see how other organisations are adapting to new technologies.

They’re also organisations that put real effort into gathering innovation and improvement ideas from employees, customers and other stakeholders and putting systems in place to take effective action based on those.

So in short, it's about openness to new ideas – from wherever they may come.

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