However long it takes, the fact is that your business will be judged from the moment visitors pull into the car park or step into reception. What impression are you giving them, and what can you do to influence it?
The human touch
If your company prides itself on being open and friendly, make sure the staff who greet visitors are friendly, too, and that reception areas are warm and welcoming. Often a visitor will spend a few minutes waiting in reception before a meeting. How do you make them feel welcome during that time? At this point, you have a captive audience and an opportunity to let them know a bit more about your business.
Enlist tech support
Reception staff often have other work to do, which doesn’t give them the opportunity to engage visitors in conversation. Technology can help. A digital signage screen offers businesses a cost effective way of displaying key marketing messages, reinforcing your brand identity and values or promoting particular products, services or company news. You can even welcome visitors with a personalised on-screen greeting, all of which combines to help give them the right impression of your business.
Digital signage also means that, if you operate in an environment where visitors require a health and safety briefing before they go on site, you can run an on-screen briefing while they wait. By the time you arrive to greet your guest, they are up to speed on relevant health and safety processes and procedures, your meeting can begin and your visitor is left with an impression of a professional and well prepared organisation.
The content options for digital signage are almost endless – from greeting visitors to displaying traffic news towards the end of the day to help staff and visitors plan their journey home. If you’re not currently using digital screens, or have a screen that you feel isn’t being used to its maximum advantage, the team at Dynamic Networks can help. Contact us to find out more.